Block Fit is a deceptively simple app available in English and Chinese localizations.  12 random exercises are assigned to you each day.  There are 60 exercises available in total and users complete all of them over the course of a week.  Each exercise has a timer, tips and an animation.


The revenue model for this app is two-fold.  The free payment tier, combined with ASO and social media marketing ensure a high volume of installs and monthly active users (MAUs).  The ads monetize themselves and an optional in-app-purchase (IAP) to remove ads generates revenue from users who would prefer to pay $0.99 to not see ads in the app.