How do you make money with an app? We’ve helped our clients make big bucks just by building great apps for them. On our own apps we have free reign to try anything and everything we want to see what has an impact, positive or negative, on sales.
We tested various revenue models with ShotClock to optimize customer lifetime value. Based on our empirical testing, in-app advertising with a $0.99 in app purchase to remove ads has proven to be the best model.
We employed MixPanel and App Annie to facilitate our testing and measurement. These tools helped us vet a few ad platforms until we found the one that gave us the best results for our business goals.